Magazine for business partner of Japan Tobacco International and tobacco products sellers. It focuses on important socially responsible topics. Issues of preventing sale of cigarettes to minors and of struggling tobacco smuggle are raised.
Apart from specialized content, the magazine also contains that for information and entertainment: recipes of tasty and light dishes, ideas for home, fashion, soap making secrets, crossword, news about books, videos, and many other things.
 
Japan Tobacco International (JTI) is the international division of Japan Tobacco Inc., third largest manufacturer in the world, with 11% market share and enterprise value of around USD 32 billion. JTI portfolio includes the world famous brands Winston, Camel, Sobranie, Glamour, etc.