JTI Partner Relaunch by CustomLAB

JTI international company, one of the tobacco market leaders in Ukraine and worldwide, have entrusted CustomLAB department of Sanoma Media Ukraine publishing house with their second media project. It is the JTI Partner magazine, its first six issues done by another publishing house. Within a short time, CustomLAB realized high-quality full-scale relaunch of the edition: overall arrangement, re-rubrication, and redesign. The seventh issue of the magazine saw the light in late September 2011.

JTI Partner focuses on socially responsible topics. For instance, in the autumn issue, matters of cigarette sale ban to non-adults and fighting against tobacco smuggle are raised. Apart from specialized content, information and entertainment content is also present in the magazine: recipes of tasty and light dishes, ideas for home, fashion, soap-making secrets, a crossword, news about books and video, and a great deal of other things. The next issue is planned for December. The magazine is spread only via specialized channels among tobacco sellers.

“JTI Partner has become one more interesting project for us,” says Roman Sulima, head of CustomLAB. “Each issue will surprise and exceed the readers’ wishes. This is the next serious experiment and experience for us. The magazine must become a professional consultant and an advising friend at the same time.”

JTI Partner is a quarterly specialized edition for JTI business partners. It has been published since February 2010. The volume is 60 pages, format 210х297, full-colour. Circulation – 15,000 copies. From the beginning of the year 2010, CustomLAB have been dealing with one more magazine project for JTI – JTI Field Express quarterly specialized edition for tobacco company “field” employees. Its format is also 210х297, volume – 80 pages. The magazine is bilingual.