InVENT: a specialized tobacco magazine by CustomLAB

On the 3^rd of December, CustomLAB has launched a specialized magazine about tobacco InVent. Its print run is 20,000 copies, the volume of a copy is 52 pages, the language – Russian. It has an original square format 210x210 mm. 

Apart from discussing tobacco market issues, the magazine highlights the ultra-fashionable and latest technology breakthroughs in auto, mobile, photo, video and household appliances markets. 

The editorial part consists entirely of editorial materials and doesn’t contain advertising materials.

A double pantone technology and a special fluorescent lacquering was used for the magazine cover. 

The magazine is targeted at smokers 30 years old and younger who are interested in everything new and interesting.