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Fabulously Fashionable – start of a new advertising campaign of Harper’s Bazaar
11 March 2010
On March, the 1st, 2010 Harper's Bazaar magazine has launched an advertising campaign. The main slogan is Fabulously Fashionable.
On the eve of Ukrainian Fashion Week when the interest in fashion reaches a peak in Kiev, Harper’s Bazaar, the magazine about fashion and luxury, starts the first image advertising campaign.
In the centre of this campaign is the graphic composition created on the foundation of the magazine’s name. In the composition’s base there is the form and proportions of logo’s letters. Letters are direct association with magazine, as a media product. Images in the letters are elements of the fashion and luxury industry. All together compose the single visual message: Harper’s Bazaar is the magazine about fashion and luxury.
Advertising appears on outdoor advertising formats in the most popular places among reader’s of magazine, such as cinema "Ukraine", and also in the magazines with the highest percent of crossing of reader’s audiences: Cosmopolitan, Story, Kommersant-Weekend, etc.
